01 Project Description

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Overall Project Target


As you expand your use of technology, you will gain an understanding of the purpose of a public service announcement (PSA) as well as the difference between a PSA and an advertisement. You will develop ideas for a PSA to raise awareness about a health issue.

Project Description

In this project, you will work cooperatively to create a 30-second PSA that can air on a local access cable channel, be shown to the school, or posted on our school website. Working in groups of three to four, you will select a topic from a list provided and then use the Internet to find information that you can use to support your message.

There will be several graded assignments in addition to your final PSA. They will be assigned throughout the project.

Assign1 - Fact Sheet - Due February 15th
Assign2 - Elements of PSA - Project Proposals Due March 2nd
Assign3 - Final Proposals (typed) - Due March 16th_ Duy_
Assign4 - Project Updates - Due March 26th
Assign5 - Storyboards & Scripts - Due April 5th
Assign6 - MovieMaker Tutorials

Outcomes

After completing this project, You will be able to:
  • Understand the purpose of a public service announcement (PSA) as well as the difference between a PSA and an advertisement.
  • Understand the personal and social impact a health issue.
  • Use media tools to communicate effectively and to raise awareness about a health issue.
  • Demonstrate creative thinking and problem-solving skills.
  • Work cooperatively in small groups.
  • Think twice about your actions and the possible impact of your actions on others.

Adapted from: Apple Learning Interchange > iLife in the Classroom > Public Service Announcements

21st Century Learning

At the end of the PSA project, students will have gained the following Skills:

Project management skills
  • Selecting and planning a PSA theme
  • Creating and managing a project proposal
  • Developing a shot list
  • Developing a script
  • Identifying assets
  • Collaborating, organizing and tracking reviews

Research and communication skills
  • Analyzing and evaluating PSAs
  • Planning strategies to guide inquiry
  • Researching topics for PSAs
  • Writing scripts
  • Applying copyright and fair use
  • Conducting peer reviews
  • Demonstrating personal responsibility by incorporating feedback

Design skills
  • Identifying audience, purpose, and goals
  • Learning video shooting techniques:
  • Closing shots
  • Planning integration of still imagery and video
  • Understanding audio file types

Technical skills
Microsoft Movie Maker or Photo Story
  • Using compositing to incorporate imagery
  • Mixing music, natural sound, narration, and sound bites
  • Adding titles & credits
  • Using basic motion effects & transitions
  • Rendering & exporting web-ready video

Adapted from Adobe Systems Incorporated 2007