2. Gain Background Knowledge (Assignment #1 - Fact Finding)
a. What is our research topic?
b. What information do we need?
i. What do we know?
ii. What do we need to know?
c. How will we find it?
d. How will we evaluate it?
2/8
&
2/22
3. Elements of PSA
Schedule Group Planning (Assignment #2 - PSA Proposal)
a. What is our goal?
b. Who is our audience?
c. What was the core message (only one) or action to be taken?
d. What format will we use?
2/22
4. Continued Planning - (Assignment 3 - Final Proposals)
a. How are we going to impact our audience?
b. Which advertising style are we going to use? For example, scientific evidence appeal, glittering generalities (emotional), humor appeal.
c. How are you going to put it together?
3/5
5. Creating Storyboards | Writing Scripts (Assignment 5 - Storyboard & Script)
a. Use Natural Language
b. Use personal connections
c. Talk only about the results
d. Use only one “core message”
a. What is our research topic?
b. What information do we need?
i. What do we know?
ii. What do we need to know?
c. How will we find it?
d. How will we evaluate it?
2/8
&
2/22
Schedule Group Planning (Assignment #2 - PSA Proposal)
a. What is our goal?
b. Who is our audience?
c. What was the core message (only one) or action to be taken?
d. What format will we use?
2/22
a. How are we going to impact our audience?
b. Which advertising style are we going to use? For example, scientific evidence appeal, glittering generalities (emotional), humor appeal.
c. How are you going to put it together?
3/5
a. Use Natural Language
b. Use personal connections
c. Talk only about the results
d. Use only one “core message”
3/22
Last Updates: March 21, 2010