Assignment 5 - Storyboards & Scripts
Due April 5th
There are two parts to this assignment: Part I -Storyboard | Part II - Script.
How to Create a Storyboard
Storyboards will help you visualize the synthesis (coming together) of the various elements you have chosen for your PSA, e.g., sound, images, words. In addition, you will identify various theatrical elements such as staging, props, lighting, soundtrack, camera angles and transitions.
The script itself should be split into two columns; the left column will list all the directions, camera angles, sound effects, etc. and the right column lists all dialogue.
The bottom of the sheet should be marked with "###" -- the standard ending used in releases to the media to let the media outlet know there are no further pages to the script or story.
Note: "Most stations prefer 30-second spots. If you're writing a television PSA, you'll want to keep the announcer's copy 2 or 3 seconds shorter than the entire length of the PSA. Television stations run on a much tighter, more rigid schedule than radio stations, and you may find that if your PSA runs exactly 30 seconds, for example, the station may sometimes cut off the end (Community Toolbox)".
Consider the following guidelines when writing your script
Example PSA Script
PSA Announcement Use: FOR IMMEDIATE PUBLICATION
Time: 31 seconds
Agency: Harris County Weatherization Program
Title: "Stay Warm From Head to Toes"
###
Before You Write Plan for the Following Strategies
(Adapted from Community Tool Box) Choose One Core Message Only. Don't overload the viewer or listener with too many different messages. If you are still not sure of what your core message is, list all the possible messages you'd like to get into the public mind, and then decide on the most vital point. For example, if your group educates people about asthma, you might narrow it down to a simple focus point like, "If you have asthma, you shouldn't smoke." Brainstorm. As you are creating your storyboard, get together with your group to toss around ideas about ways you can illustrate the main point you've chosen. If possible, ask members of other groups what they think of your ideas. Check Your Facts. It's extremely important for your PSA to be accurate. Any facts should be checked and verified before sending the PSA in. Is the information up to date? If there are any demonstrations included in the PSA, are they done clearly and correctly? Identify a "Hook" | Implement Advertising Strategies. A hook is what you use to grab the audience's attention. How are you going to keep them from changing the channel or leaving the room or letting their attention drift when your PSA comes on? A hook can be something funny, it can be catchy music, it can be a shocking statistic, it can be an emotional appeal -- whatever makes the listener or viewer interested enough to watch or listen to the rest of your PSA.
Works CitedCommunity Tool Box, Work Group for Community Health and Development, University of Kansas 2010
Due April 5th
There are two parts to this assignment: Part I -Storyboard | Part II - Script.
How to Create a Storyboard
Storyboards will help you visualize the synthesis (coming together) of the various elements you have chosen for your PSA, e.g., sound, images, words. In addition, you will identify various theatrical elements such as staging, props, lighting, soundtrack, camera angles and transitions.
Sample Storyboards
Storyboard Sample I
Storyboard Sample II
Storyboard Sample III
How to Write a Script
Your copy should be typed and double spaced
The top of the sheet should list, line by line:
The script itself should be split into two columns; the left column will list all the directions, camera angles, sound effects, etc. and the right column lists all dialogue.
The bottom of the sheet should be marked with "###" -- the standard ending used in releases to the media to let the media outlet know there are no further pages to the script or story.
Note: "Most stations prefer 30-second spots. If you're writing a television PSA, you'll want to keep the announcer's copy 2 or 3 seconds shorter than the entire length of the PSA. Television stations run on a much tighter, more rigid schedule than radio stations, and you may find that if your PSA runs exactly 30 seconds, for example, the station may sometimes cut off the end (Community Toolbox)".
Consider the following guidelines when writing your script
Example PSA Script
PSA Announcement
Use: FOR IMMEDIATE PUBLICATION
Time: 31 seconds
Agency: Harris County Weatherization Program
Title: "Stay Warm From Head to Toes"
###
Before You Write Plan for the Following Strategies
(Adapted from Community Tool Box)Choose One Core Message Only. Don't overload the viewer or listener with too many different messages. If you are still not sure of what your core message is, list all the possible messages you'd like to get into the public mind, and then decide on the most vital point. For example, if your group educates people about asthma, you might narrow it down to a simple focus point like, "If you have asthma, you shouldn't smoke."
Brainstorm. As you are creating your storyboard, get together with your group to toss around ideas about ways you can illustrate the main point you've chosen. If possible, ask members of other groups what they think of your ideas.
Check Your Facts. It's extremely important for your PSA to be accurate. Any facts should be checked and verified before sending the PSA in. Is the information up to date? If there are any demonstrations included in the PSA, are they done clearly and correctly?
Identify a "Hook" | Implement Advertising Strategies. A hook is what you use to grab the audience's attention. How are you going to keep them from changing the channel or leaving the room or letting their attention drift when your PSA comes on? A hook can be something funny, it can be catchy music, it can be a shocking statistic, it can be an emotional appeal -- whatever makes the listener or viewer interested enough to watch or listen to the rest of your PSA.
Works Cited Community Tool Box, Work Group for Community Health and Development, University of Kansas 2010